Evangeline Ng
Product Designer
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See-Mode Landing Page

 See-Mode Technologies Website Redesign

Overview: See-Mode is a MedTech Start-up in Singapore and Melbourne that uses AI to predict stroke risk. See-Mode equips clinicians with the tools needed to accurately and efficiently predict and treat stroke to improve patient care. My goal was to redesign See-Mode’s Landing Page.

When: January 2019 (2-3 Week Duration)

My Role: User Researcher, UX Design, UI Designer

Background: As the only designer in the company, the overall goal of this project is to redesign the website. More specially, we wanted the redesign to meet the business goals.


Business Goals:

Convey See-Mode’s visions and belief visually and successfully

Cater to Researchers, Doctors and Investors

Increase Site-Traffic (or provide credibility + facts upon entering)

Why does See-Mode’s website matter?

While stroke is the second leading cause of death and the first cause of preventable disability in the world, its treatment planning mostly relies on tracking conventional risk factors.

The previous site is more targeted to users who have an idea of who see mode is, how see mode works and what products it provides prior to visiting the website, without credentials users do not contact for demo resulting in zero conversions.

Redesigning with a strategy - the redesign could incorporate new users who have never heard of See-Mde and be able to understand See-Mode’s product and the value we provide + feel that See-Mode is a credible site.

Audit of previous website

Inspired by Jesse James Garrett 's Elements of User Experience: http://www.jjg.net/elements/

Inspired by Jesse James Garrett 's Elements of User Experience: http://www.jjg.net/elements/

 

User Interview + Comparative Analysis:

Comparative Analysis

User Testing with Sethu, Senior Fluid Dynamics Engineer and Researcher

Sketching Low-Fi Wireframes and Comparative Analysis

High Fidelity Mock Up

Final Handover (1).png
 

Tested out several colour schemes of UI and Illustrations

Illustrations - Colour Exploration

Developing a Visual Language for See-Mode

From the user testing with neurologist, Dr Leonard, he wants the benefits and facts upfront without fancy images that tells nothing.

It was a challenge to stay balanced between minimalist designs that exudes credibility and the cutting edge technology we use in See-Mode as well as providing direct and clear information that a doctor wants to see immediately upon scrolling down on the website.

 

Style Guide

 
 

Reflections:

It was a challenge to accomodate what doctors and researches were looking out for when browsing landing pages as they both sought different things, for doctors - statistics and data and for researches cool graphics that they’re familiar with gets their attention. Developing a UI Style that showcased a good blend of medical + tech + clean while being unable to showcase my company’s product (in stealth mode) was definitely a great challenge and I really enjoyed illustrating for See-Mode!