Overview: See-Mode is a MedTech Start-up in Singapore and Melbourne that uses AI to predict stroke risk. See-Mode equips clinicians with the tools needed to accurately and efficiently predict and treat stroke to improve patient care. My goal was to redesign See-Mode’s Landing Page.
When: January 2019 (1 Week Duration)
My Role: User Researcher, UX Design, UI Designer
Background: The overall goal of this project is to redesign the website. More specially, we wanted the redesign to: (Insert points redone on illustrator)
Convey See-Mode’s visions and belief visually and successfully
Cater to Researchers, Doctors and Investors
Increase Site-Traffic (or provide credibility + facts upon entering)
Why does See-Mode’s website matter?
While stroke is the second leading cause of death and the first cause of preventable disability in the world, its treatment planning mostly relies on tracking conventional risk factors.
The previous site is more targeted to users who have an idea of who see mode is, how see mode works and what products it provides prior to visiting the website, without credentials users do not contact for demo resulting in zero conversions.
With a redesign of the strategy, it could incorporate new users who have never heard of See-Mde and be able to understand See-Mode’s product and the value we provide + feel that See-Mode is a credible site.
User Research Methods Used:
User Interview + Comparative Analysis:
User Personas and Interview Results
Background: PHD in Fluid Dynamics and Computation Visioning
Task: Casually look through comparative sites and pick out focus
They are looking out for: Research, Big names, CVs, Hospital and Organisation Names, Reimbursements
Viewing/Scrolling pattern: Has the time to stop and read and consume information from research and information on website to comprehend
Background: Neurologist, Stroke Interventionist
Task: Go through the landing pages think aloud what they are searching for when looking at these landing pages
They are looking out for: Stats and facts presented in bite size information before closing tab
Viewing/Scrolling pattern: Flow of the website has to be clear as they have very little time and do not bother stopping to read long strings of text.
Information to be clear > Goal > Benefits > End with relevant and cool visuals
Developing a Visual Language for See-Mode
From the user testing with neurologist, Dr Leonard, he wants the benefits and facts upfront without fancy images that tells nothing.
It was a challenge to stay balanced between minimalist designs that exudes credibility and the cutting edge technology we use in See-Mode as well as providing direct and clear information that a doctor wants to see immediately upon scrolling down on the website.
User Testing results on top three comparative websites
See Mode Illustrations
Isometric Illustrations that provides value and generate understanding from researchers on See-Mode’s Products