Evangeline Ng
Product Designer
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NUS Hackathon: Online Catalogue for Offline Shopping

NUS National University Singapore Hack-and-Roll

NUS Hack-and-Roll Online Catalogue for Offline Shopping

Eva: Online Catalogue for Offline Shopping

Eva: Online Catalogue for Offline Shopping

 

When: 19-20 January 2019 (24 Hours)

I participated with 2 awesome programming students and 1 business/law student to create an online catalogue for offline shopping.

What: We aimed to create an online catalogue for physical shopping.

The idea came about from this pain point where we need to urgently buy an item by tomorrow and we lack the time and resources to go about finding the right item.

From interviewing about 25-30 users, most of the people would do a google search for the image they wish to purchase, find out which stores sell them online and possibly call up the store to ask if they have the item in stock in the physical store, then go down to purchase it physically.

Google Search > Narrow down sellers > Call Shop > Go To Store > Purchase

User Interview with Target Users Aged 18-24

This is to validate the assumptions that I was not alone in my experience on how I go about purchasing an item i need urgently.

Google Search > Narrow down sellers > Call Shop > Go To Store > Purchase

User Interview 0.1
 

In conclusion, shoppers aged 18-24 will do a google search for the item, narrow down the (nearest) store that sells the item, check for express shipping, if not, go down to the retail stores to find it.

Following, I interviewed users on their painpoint based on their current userflow.

Painpoints of online search for offline shopping

Painpoints of online search for offline shopping

Problem Space

Pain points summaries

After gathering the five top pain points, i was able to put together a user journey flow with the exact moment where the painpoint arises.

 

User Journey Flow

User Journey Flow after interviewing our users

User Journey Flow after interviewing our users

With this, the group came up with ideas that could solve the issues and we assigned the painpoints that we can solve with the different ideas we came up with.

 

Ideation of Solutions

Ideation of Solutions

Ideation of Solutions

Prototyping for our ideas

We then prioritised which ideas to prototype because we only have 24 hours.

We settled on an online catalogue where merchants can upload their available physical goods in store.

We also added an additional feature where users can check prices across different merchants.

We also aim to work on integrating our system with the merchant’s inventory system from stocks in the warehouse to stocks in the retail store.

Landing Page Prototyping
Listing Prototype
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User Testing

Testing on Prototype

User Testing on hackathon participants on their current workflow of needing to purchase an item urgently, and introducing our online catalogue as a solution to the painpoints.

After 24 Hours has ended, I learnt that my assumption that users who require to purchase an item urgently would prefer sorting the listings by location was disproved when 90% of users of age 17-24 said they would search the items by brand instead of location.

A fun fact I learnt was that generally males and females (who were around the hackathon and were nice to let us interview and do user testing on them) have different online shopping patterns and interface preferences. Females preferred seeing that there were discounts given while males preferred a minimalistic interface without “sale everywhere”.

 

View our video demo here:

 

“Yes, I’ll definitely use it if it is possible because I am able to actually find the items that I want to purchase in-store, I can check out the size and actual colour of the clothes I want to buy.”

-Charmaine Villamin, University Student, 23

“I would use it because it's convenient and that would be my go-to initially because i would see if the current shop has the current shop so i dont have to call the store. I would a use a reliable online catalogue with this function!”

-Alfred Yeo, University Student, 24

“Yeah I'd use it, it would help take away from me having to call the store, and also them having one staff member from being taken away from work to check and answer if there is stock of an item.”

-Nicholas Makoto, University Student, 24



Group Photo!

The Team

I met them at the hack itself and we found each other over a slack channel! :)

Next Steps:

The Team is rolling out the project over the next year and attending different start-up competitions with this idea. Watch this space on how it progresses! :)