Evangeline Ng
Product Designer
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UX: Difference between Competitive VS Comparative Analysis πŸ•΅πŸΌβ€β™‚οΈ

UX: Difference between Competitive VS Comparative Analysis: πŸ•΅πŸΌβ€β™‚οΈ

CompetitiveVSComparative

Competitive Analysis: πŸ”¨

Assessing direct competitor products to see how they design for their users. They can allow you to understand the competitor products pain points and opportune space to do better at.



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Comparative Analysis: πŸ’πŸ»β€β™€οΈ

Sourcing inspiration and studying indirect competitor products to see how they design for their usersβ€”does not have to be for similar needs. They can serve as creative inspiration for your product features or design solutions.

ComparativeAnalysis_UX





How to do a Competitive Analysis:🌟

1. Create a table with the competing products (vertical axis) and features on the (horizontal axis).

2. Check-off the features your competitor products as Yes/No

3. Check out all the competitor products, if they all have a common feature, you may not want to miss out on providing that feature as well.

This pattern could very much be a priority for the same user base you are targeting.

Competitive


How to do a Comparative Analysis:🌟

1. Ask research participants what products in this space they enjoy using

2. Assess the pros and cons of the products from them

3. Use products as a basis of design solution

Comparative

Thank you for reading!

Sources: Perrin Anto Design Case Study, NN Group